A little magic dust for the most ordinary moments.
In India, people knew Meta AI existed. They just weren’t reaching for it. No habit. No intent. No reason to come back.
We didn’t need to explain the tech. We needed to earn a place in the everyday – the small stuff, the in-between moments, the bits of life where a little spark could shift everything.
So we asked one simple question: Meta AI ke saath, aaj kya karoge? What will you do today with Meta AI?
Not a feature list. An invitation. A nudge to play.
Full Funnel, Full Country
Six films. Relatable people. Refreshing moments. Quietly emotional.
Then we got contextual – digital ads across India’s most popular content categories, OOH in the right city moments, and a Blinkit integration that turned delivery tracking into discovery: waiting for your order? Here’s what you could ask.
Creators made it their own. A templatised animation series made it simple to learn and ready to scale.
Intent. Education. Usage. One goal: make Meta AI feel less like software, more like the clever friend already in your pocket.