Originally from the UK’s version of Hobbiton – a sleepy little place where big adventures felt out of reach. Armed with a wild imagination and a stash of dirty, broken crayons, I was the oddball kid destined to dream beyond the shire.

Fast forward through a whirlwind 20+ years

and I’ve been bouncing around the globe, weaving creative magic for some of the world’s biggest brands. From fashion to finance, games to gadgets, and cosmetics to cars, I’ve spun tales that are big-hearted, big-budget, and often both – racking up over 90 international awards along the way. Think Graphite D&AD Pencils for Brand Expression and Creativity for Good, plus shiny wins from Cannes Lions, One Show, Clio, and LIA.

Nowadays

I’m at Meta as the APAC Creative Director, diving into the mind-bending world of smartglasses, AR, and VR. It’s like starring in a sci-fi blockbuster – except I get to shape the story, crafting bold, transformative experiences across the Asia-Pacific region.

When I’m not nerding out over tech, I’m shredding powdery slopes, chasing down indie comics, or channeling my inner Picasso with a paintbrush (results pending). I’m your creative Swiss army knife – probably the corkscrew bit – always up for a new challenge, whether it’s art direction, brand wizardry, or a dash of AI flair.